This "Telephone Number" comes from Richard Pavlicek.
What is a Reverse Bid? I am constantly asked,“What is a reverse?” and worse, "Do I have to play Reverses?" This inquiry immediately brought to mind an amusing deal (for East-West, that is). Before explaining what a reverse bid is, I will show you what it is not. Warning! This is painful.
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KQ 
J765 
63 
AKJ104